Andy boy romaine hearts1/12/2024 ![]() This is how simple it is to transfer such a disease onto humans, and why this is so dangerous…it’s easy and even unavoidable.īut there have been other recalls as well over the years: Cucumber…iceberg lettuce…heck even Duncan Hines cakes! Imagine getting a disease such as this one and all from a piece of cake and a cup of coffee! It’s that easy dear readers.įor the longest time all Arizona-based products were said to be the worst and Andy Boy has a statement on their Facebook page that specifically states: “All of our romaine lettuce and romaine hearts are harvested in the Salinas Valley in California. coli is formed in the intestines of farm animals, and while the animals are safe, the areas in which they roam-lettuce farms and produce farms-are often contaminated by them for obvious reasons. coli was found in particular lettuces…by that year a whopping 22 outbreak cases were being investigated, according to .Į. People become infected by eating foods contaminated with the bacteria. Listeria may infect many different sites in the body, such as the brain, spinal cord membranes, or the bloodstream.”Īnd it was back in 2018 that it had been discovered that E. The 2021 outbreak was specifically attributed to the Fresh Express Company, who packaged and sold Romaine Lettuce Hearts.ĬDC: “On December 16, 2021, the Michigan Department of Agriculture and Rural Development identified the outbreak strain of Listeria in a bag of Fresh Express Sweet Hearts Romaine Lettuce Sweet Butter Lettuce packaged salad collected from a grocery store during routine sampling…The packaged salad was produced at the Fresh Express facility in Streamwood, Illinois.”Īccording to the above report, Listeria can survive well in cold and even freezing temperatures, and for quite some time.Īccording to health.ny.gov, Listeriosis is defined as follows: “Listeriosis is an infection caused by the bacteria Listeria monocytogenes. (link above) What we know about romaine lettuce and its safety Amazingly though, those numbers justified the CDC in saying that Romaine Lettuce was in fact now safe to eat! Really? Ten people still fell ill and one died for crying out loud!Īs per CDC: “The true number of sick people in this outbreak is likely higher than the number reported, and the outbreak may not have been limited to the states with known illnesses…This is because some people recover without medical care and are not tested for Listeria.” What’s the deal with romaine lettuce? Is It safe or not?Īccording to a report from, people were still falling ill as of March of 2022 and one person died because of the Listeria issue. It wouldn’t be until 2018 that panic, because of mass illnesses and death, would reach massive proportions, and the product would be recalled across the board.īut what now? We’re in 2022. coli would be found in that very same lettuce. D’Arrigo California is staying relevant to the forever changing social media landscape and will continue to build upon the fast growing marketing tools to stay connected, fresh and relevant to consumers.It was as early as 2016 when people started falling ill because of Listeria found in romaine lettuce. Millennials like using GIF’s because they convey emotions and reactions that are harder to describe with words. GIF’s uniquely blend emotions, pop culture references, and memes. Offering branded GIF stickers for consumers to share on social media is effectively driving brand loyalty and awareness organically. Many times, consumers are not aware that D’Arrigo California is the grower, packer and shipper behind the Andy Boy label so GIF’s allow us to make that critical connection. GIF’s are the picture perfect medium to provide an educational glance and reinforce the connection between our brand identity and our specialty items (broccoli rabe, fennel and romaine hearts). GIF’s allow us to add pizazz to social media stories, boost engagement, connect emotionally and build a loyal following within our consumer base. The new unique GIF’s tie our Andy Boy brand to our specialty items to educate and bring awareness to the commodities we harvest year round, states Claudia Pizarro-Villalobos, Marketing and Culinary Director. Since research shows GIF’s can do a better job of educating and connecting with targeted audiences better than words on social media D’Arrigo California is capitalizing on this concept by launching 6 new Andy Boy GIF stickers. ![]() Sometimes it’s easier to create a fun Graphic Interchange Format (GIF) picture that builds emotional and visual connections with consumers versus content. Salinas, CA: Getting connected with millennials to engage and build brand awareness using animated pictures continues to gain momentum. ![]()
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